Integrating Social Science and Communications to Drive Invasive Woody Plant Management
Webinar Details
When:
Mar 25, 2025 1:00 pm US/Eastern
Length: 01:00 (hh:mm)
Advance Registration NOT required.
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Presenter(s):
- Ryan Roberts, PhD - Social Science Specialist, Playa Lakes Joint Venture, Denver, CO
- Lindsay Shorter - Grassland Conservation Marketing Manager, Playa Lakes Joint Venture, Gage, Oklahoma
Virtual Event Format:
Group Viewing Available:
Attend this webinar to learn about a recently completed NRCS CIG project that connects social science research and communications to promote brush management behavior in Kansas and Oklahoma. During this presentation, we will provide insights from a literature review, key informant interviews, and focus groups that examine producer attitudes toward invasive woody plants and motivations and barriers to conducting brush management. We will also discuss our process for integrating this data into targeted communication messages aimed to increase participation in brush management.
This webinar is presented by USDA NRCS Science and Technology. Contact Tiffany Graves, Science & Technology Training Library content manager, for more information about this webinar.
Audio is Computer Broadcast only | Live captions
NOTE: A "view" button will be available within one week of the live presentation date to access the on-demand recording of this webinar.
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