Intro to Branding: What It Is and Why It’s Important For Natural Resources! (9th/10 in 2025 series)
Webinar Details
When:
May 29, 2025 2:00 pm US/Eastern
Length: 00:30 (hh:mm)
Advance Registration NOT required.
View now on-demand.
Presenter(s):
- Jasmin El Farnawany - Marketing & Communications, Southern Regional Extension Forestry
Virtual Event Format:
Group Viewing Available:
Strong branding isn't just for big companies, it's a powerful tool for forestry & natural resource professionals, too. In this presentation on branding basics, you'll learn what it means to clearly communicate the value of your work, whether you're sharing research, promoting an Extension or outreach program, managing nurseries, or leading restoration efforts.
This webinar will give you an overview of the essentials of building a professional, trustworthy brand that resonates with landowners, partners, and the broader public. We will discuss how to shape your mission statement, create meaningful taglines, and maintain a consistent voice and visual identity, online and in the field.
Designed specifically with natural resource professionals in mind, this presentation will help you better understand how to strengthen your outreach, build credibility, and increase the impact of your programs. This webinar is 9th in a yearlong series from the Association of Natural Resources Extension Professionals.
About Our Presenter(s)
https://www.linkedin.com/in/jasminelfar/
Jasmin El Farnawany is a multidisciplinary creative and communications professional with a background in advertising, design, and digital media. She currently supports the Southern Regional Extension Forestry team as a Communications & Design Associate, where she manages social media, designs branded materials, and develops content to support forestry outreach and engagement efforts. She holds a B.A. in Advertising with a minor in Anthropology from the University of Georgia and is pursuing her M.A. in Emerging Media, where she focuses on applying storytelling and strategy to digital communication. Jasmin contributed to the Guidebook for Prescribed Burning in the Southern Region, delivered electronic medical record training at Emory Hospitals, and participated in the Cannes Lions International Festival of Creativity. She is passionate about using thoughtful design to make messaging clearer, more engaging, and more meaningful.
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