Seeding Success: Module 3, Part I- Audiences and Needs Assessments
Webinar Details
When:
Oct 2, 2018 1:00 pm US/Eastern
Length: 01:00 (hh:mm)
Advance Registration NOT required.
View now on-demand.
Presenter(s):
- Dr. John Diaz, Assistant Professor & Extension Specialist, University of Florida
Virtual Event Format:
Group Viewing Available:
This module will introduce Forestry & Natural Resources (FNR) Extension professionals to the basics of identifying audiences for different programs and assessing their needs and interests, as well as discussions of particular situations and examples. This module will be presented in two sessions, this first session will cover assessing needs and priorities for FNR programming as well as tools for these assessments. Module 3 (Part I) of 8 modules.
In this two-session module, we will cover the following learning objectives: A. Recognizing and identifying audiences important to FNR Extension programming. B. Understanding unique segments with target audiences, eg. “amenity” landowners vs. “working the land” landowners C. Conducting a situation analysis. D. Designing and conducting a needs analysis for targeted geographic areas and audiences. E. Understanding the seven essential components of a needs assessment plan. F. Involving stakeholders in the needs assessment process. G. Identifying and connecting with under-served audiences, including minority, absentee, and multi-owner landowners. H. Learning from doing: a report of the Lane County, Oregon needs assessment conducted in May and June of 2018, and its usefulness in informing future FNR Extension programming. This first session will focus on learning objectives A through F. This webinar is module 3 (Part I), in the course: Seeding Success: Tools, Technology and Techniques for a Successful Extension Natural Resources Career. To view all of the other modules and webinar sessions in this course, please click here. To explore resources for this course, please click here.
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