Seeding Success: Module 3, Part II- Audiences and Needs Assessments
Webinar Details
When:
Oct 9, 2018 1:00 pm US/Eastern
Length: 01:00 (hh:mm)
Advance Registration NOT required.
View now on-demand.
Presenter(s):
- Marc Thomas, Director-Field Operations Cooperative Extension, Fort Valley State University
- Keishon Thomas, Family Consumer Sciences County Agent, University of Georgia
- Dr. James Johnson, Senior Associate Dean & Program Leader, Oregon State University
- Carrie Berger, Extension Associate Forestry & Natural Resources, Oregon State University
- Lauren Grand, Extension Agent Forestry & Natural Resources, Oregon State University
Virtual Event Format:
Group Viewing Available:
This module will introduce Forestry & Natural Resources (FNR) Extension professionals to the basics of identifying audiences for different programs and assessing their needs and interests, as well as discussions of particular situations and examples. This module is being covered in two sessions, this second session will include recommendations for conducting a situation analysis for a given geographic area (county, state, region), preparing a high-quality situation statement and environmental scanning, the benefits and pitfalls of conducting a needs analysis, and engaging stakeholders. We will also provide unique experiences in identifying and providing programs for minority and under-served audiences, as well as a relevant and recent example of a county-based needs assessment for FNR audiences in Lane County, Oregon. Module 3 (part II) of 8.
In this two-session module, we will cover the following learning objectives: A. Recognizing and identifying audiences important to FNR Extension programming. B. Understanding unique segments with target audiences, eg. “amenity” landowners vs. “working the land” landowners C. Conducting a situation analysis. D. Designing and conducting a needs analysis for targeted geographic areas and audiences. E. Understanding the seven essential components of a needs assessment plan. F. Involving stakeholders in the needs assessment process. G. Identifying and connecting with under-served audiences, including minority, absentee, and multi-owner landowners. H. Learning from doing: a report of the Lane County, Oregon needs assessment conducted in May and June of 2018, and its usefulness in informing future FNR Extension programming. This second session will cover objectives F through H. This webinar is module 3 (of 8), Part II., in the course: Seeding Success: Tools, Technology and Techniques for a Successful Extension Natural Resources Career. To view all of the other modules and webinar sessions in this course, please click here. To explore resources for this course, please click here.
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