Reach New Audiences and Maximize Engagement through Digital Multi-Media (Television) Partnership (2nd/13 in 2025 series)
Webinar Details
When:
Jan 27, 2025 1:00 pm US/Eastern
Length: 00:30 (hh:mm)
Advance Registration NOT required.
View now on-demand.
Presenter(s):
- Dr. Tim McDermott - Doctor of Veterinary Medicine, Assistant Professor and Extension Educator, Agriculture and Natural Resources, Franklin County, College of Food, Agriculture and Environmental Sciences, The Ohio State University Extension
Virtual Event Format:
Group Viewing Available:
Extension has a powerful story to tell. In many cases we simply lack the time and expertise to market our programs. What we need to reach new audiences including millennials, BIPOC, Latino, and New American is a marketing partner that is data driven that looks to collaborate and not compete. Come learn about Extension Today, a marketing partnership that reached over 8 million people in an 18-month trial period. This is the second webinar in the nine-part "Reaching Your Target Audience & Providing Innovative Programs Webinar Series."
About Our Presenter(s)
Dr. Tim McDermott is an Assistant Professor of Agriculture and Natural Resources in the Department of Extension at The Ohio State University. He has been with Extension for the past 9 years after 20 years in clinical practice veterinary medicine and surgery. He lectures from locally to internationally on topics including veterinary medicine and urban agriculture/local food systems.
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