Useful to Usable: Lessons Learned about Selling Conservation
Webinar Details
When:
Jan 20, 2015 2:00 pm US/Eastern
Length: 00:59 (hh:mm)
Advance Registration NOT required.
View now on-demand.
Presenter(s):
- Linda Stalker Prokopy, Ph.D., Associate Professor of Natural Resource Social Science and U2U Project Director, Department of Forestry and Natural Resources, Purdue University
CEU Credits/Certificate Offered:
- American Registry of Professional Animal Scientists (ARPAS) - 1 hour ARPAS Credit
- Conservation Planner (CP) - 1 hour Conservation Planning Credit
- Society for Range Management (SRM) - 1 hour SRM Credit
Virtual Event Format:
Group Viewing Available:
Participate to understand how to sell conservation in the agricultural community by systematically incorporating social science principles and methods into building and delivering decision support tools for use by farmers in areas such as adaptation to climate change and improving water quality.
Participate in this training to learn about what motivational factors influence farmers’ decisions related to the adoption, adaptation, and/or rejection of conservation technologies. Emphasis will be placed on how decision support tools are being built and delivered to “sell and communicate” adaptation to climate change in the USDA National Institute of Food and Agriculture project Useful to Usable (U2U).
This webinar is presented by USDA NRCS Science and Technology.

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